How Red Rock Bicycle Sells “No Flats”

How Red Rock Bicycle Sells “No Flats”
Wyatt Peterson

When Haddie from Red Rock Bicycle talks about Tannus, she doesn’t lead with inserts, foam, or specs. She leads with no flats. That’s the difference and it’s working.

In this short video, Haddie walks us through how Red Rock Bicycle (with locations across Southern Utah) built a simple but powerful sales package around Tannus Armour. It’s not just about selling a product, it’s about selling peace of mind.

“We don’t just sell stuff, we sell experiences.”

Key Highlights From the Video:

  • How they package Tannus Armour: insert, tube, install labor, + 2 years of free flat repair
  • What they really sell: a guarantee of no flats, and that’s what customers connect with
  • Why it works: it simplifies the message and emotionally connects with what riders actually want
  • Pro tip from the team: make sure your customers are checking PSI, Armour can mask underinflation

Dealer Takeaway:
 This is a ready-to-copy model. You can build your own “No Flats” sales package around Tannus Armour and turn a flat-tire solution into a customer loyalty machine.

Watch the full 2-minute video here:
Red Rock Bicycle’s Tannus Sales Strategy

Want help setting up a package like this? Reach out, we’ve got resources, training, and tools ready for your team.

 

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