The Tubeless Insert System Your Shop’s Been Missing
Meet the Tannus Fusion System
You’ve probably heard riders ask about tubeless inserts, maybe you’ve even stocked some. But odds are, what’s on your shelf is a one-size-fits-some solution. Riders want customization and shops need flexibility. Luckily for you, Tannus delivers both.
Enter: the Fusion System...(wait what is it?)
At its core, the Fusion System gives riders control over how much rim protection, sidewall support, and ride feel they want. It’s made up of two core inserts: the Lite, which is featherweight and almost invisible in ride feel, and the Pro, which adds support and impact protection where it’s needed most. Stack them together, and you’ve got the Fusion Insert, which provides maximum defense, with surprising finesse.
Instead of committing to a one-size solution, riders get to build their own insert system. That kind of adaptability isn’t just cool, it’s smart. And it makes your job easier on the sales floor.
Why This Stuff Works!
Rim strikes are one of the top causes of tubeless failures, especially for trail, enduro, and downhill riders. The moment you start dropping tire pressure to get more grip, you also increase the risk of burping, tire flop, or sidewall tears. Inserts solve that...but most of them ride like soggy foam pool noodles. Tannus figured out a way to keep the benefits while ditching the downsides.
Riders get a more planted feel in corners, better traction, fewer flats, and protection that doesn’t mess with their tire shape. The Fusion combo mode still weighs in lighter than most competitors at 200g, and it won’t soak up sealant or get heavier over time. For shop owners, that means less hassle, less explaining, and zero post-sale regret.
Now that you’ve got the “why,” let’s look at the “what.”
The Breakdown: Lite, Pro, and Fusion
Lite Insert: The Subtle Shield
Designed for XC, gravel, and road.
- 60g per insert
- 10mm of rim protection
- Doesn’t alter tire shape or feel
- Enables lower pressures = smoother ride
- Perfect for riders who say, “I don’t like how inserts feel”
- Easy Install
Position it as: “Protection without the weight."
Pro Insert: The Workhorse
Designed for Trail and Enduro
- 140g per insert
- 20mm thick, with ribbed compression for easy install
- Adds structure for aggressive cornering & hard hits
- Handles lower pressures with no tire flop, ride flat capable.
Position it as: “Confidence when the ride gets sketchy.”
Fusion Mode – The Full Kit
Designed for Enduro, DH, E-bikes, and heavy XC.
- Combines Light + Pro (3 inserts in 1)
- 30mm of total rim protection
- 200g (still lighter than many competitors)
- Maximum support and impact absorption
- Ride Flat Capable.
Position it as: “The insert for riders who push the limits…or just want a worry free ride.”
Why It Works for Dealers
Stocking Fusion isn’t about jumping on a trend, it’s about giving your customers a real solution that adapts to how they ride. Instead of carrying a different insert for every style, you carry one system that fits most setups and satisfies every kind of rider.
It’s easy to explain at the counter, doesn’t need a technical deep-dive to sell, and is a clean upsell during any tubeless install. Plus, it’s a high-margin accessory that doesn’t come back with complaints.
Real Talk: How to Pitch It on the Floor
You don’t need a 10-minute sales spiel. Try this:
“You can run softer pressures for better grip and still protect your rims. You choose how much support you want, and it won’t mess with your ride feel. Want lightweight? Go Lite. Want full coverage? Go Fusion Mode.”
If they’ve heard of other inserts, emphasize that Tannus is modular, lighter, and doesn’t ride like a sponge. If they haven’t, start with the concept of “custom ride tuning with tire protection.”
Most riders are looking to solve a problem. You’ve got the solution.
Psychology at Play: Why They’ll Say Yes
People don’t like being sold. They like being guided toward the smart choice.
This is a choice that is logical (adaptable and lightweight), safe (rim protection, fewer flats), empowering (riders tune their feel), and exclusive (not every shop has it yet).
When riders feel like they’re in control and ahead of the curve? That’s where confidence and purchases happen.
Ready to Stock the Insert That Sells Itself?
Tannus Fusion isn’t just another “me too” product on the wall. It’s a system riders can understand, feel, and trust. It adapts to every genre of riding, which means it’s not just a great fit for your customers. It’s a smart move for your shop.
Log into the Tannus Dealer Portal and grab your first order.
Not sure how much to stock? Just ask us at Dealers@Tannusamerica.com
Want to brush up on our tubeless stats? Watch this Video!
